keshi — WANTCHU 2025
Single artwork for keshi’s WANTCHU, released in August 2025.
Photography: Kenji Kaio Chong, Hair and makeup: Yukina Mitsuhashi, Styling: kendy.
NewJeans Bunnies Camp
Overview
Show content and live stage visuals for NewJeans’ Bunnies Camp at the Tokyo Dome, their first solo concert in Japan, across two sold-out nights. A visual trip down a perpetual rabbit hole of NewJeans lore and fandom. Each song takes longtime fans one level deeper. ADOR reported more than 91,000 attendees across the two nights.
Done with immanent.
01 Show opener
The opening DJ set became a stadium-wide hypnotism session, drawing the crowd into the stage from the first beat.
02 Performance Visual Content
Each song goes one level deeper into Bunnies Camp, a hyper dream world packed with references only true fans would catch.
88rising Coachella
Overview
Visual identity and stage visuals for 88rising's Head in the Clouds Forever set on Coachella's main stage, April 2022. A generation of Asian music on one stage. The look draws on Asian folklore, a source older than any one artist on the bill. CL closed her own set by bringing back 2NE1, their first performance together since 2015.
Cloud Campos, Zhonglin, Curry Tian, NMBRS.
01 Visual identity
To connect artists from different countries and eras, the identity draws on a shared source: the spiritual and natural elements of Asian folklore.
02 Stage visuals
On stage, each artist's set became a different folktale and elemental world, distinct but part of one story.
League of Legends Esports
Overview
Riot's competitive League of Legends, rebranded as LoL Esports, and a redesigned Summoner's Cup with Tiffany & Co. Ten years in. Built for the next ten. A single color, Iceborn blue, leaves room for each team's own colors. Riot announced LoL Esports in July 2020. The Tiffany & Co. cup was revealed in August 2022.
Massive Assembly, The New Company, NMBRS, Possible.
01 Brand identity
Built like a sports league, with the soul of the game still inside it. The mark: One color, one typeface, one mark.
Elements: A little fantasy, kept on purpose. The game's core elements, rebuilt in 3D and set alongside the type, so the brand never loses the soul of League.
02 Summoner's Cup
The Summoner's Cup was redesigned with Tiffany & Co. and given five handles, one for each player on the winning team.
Head in the Clouds
Overview
A new brand and festival experience for 88rising's Head in the Clouds, which started in 2018. A festival for dreamers that takes you above the clouds. A literal take on the name: a sky to build in, and Clo, a small cloud with a face. The festival went on to Jakarta in 2022 and New York in 2023.
88rising Production, Aura, Clear as Day, Immanent, Ophelia, Tait.
01 Visual identity
A bubble logotype, Clo and roadside mall signs, combined into one festival.
Clo Comes to Life (feat. Kyedae) | Head in the Clouds LA 2022 5:16
02 The festival
On the main stage, Clo comes to life and reacts to the crowd, while the grounds celebrate real Asian-American culture.
BREAK INTO HEAD IN THE CLOUDS 2:00
03 Content
Portraits shot and shared on site.
SF4AM
Overview
Identity, a story world and four masked characters for SF4AM, 88rising's dance music collective, carried through music videos, live shows and a custom '80s Toyota Corolla. Four producers. Four masks. One tokusatsu universe. A team of masked heroes, each with a color of their own, is a format audiences already know.
Cekai, Era Cars, Firme Atelier, Humanprsn, Immanent, Ironhead Studios, Joanie Del Santo, Katie Qian, Pennacky.
01 Visual identity
The visual identity takes its cues from the golden age of late-'80s Japanese cinema.
02 Character design
Each mask is designed around its member's role in the music, recognizable alone and as a set.
03 The story
Music videos with Toyota and social content around San Francisco, each a fragment of a larger universe.
SF4AM - Pacific Heights Laser Trolley 3:18
SF4AM - Blossom Hill Blues 3:35
SF4AM - Cold Night Hot Decision 3:52
04 Live performance
A live show built on four pedestals, giving each member their own lights, colors, cameras and effects.
Valorant Champions Tour
Overview
Tournament identity and launch campaign for Riot's Valorant Champions Tour, which began in 2021. Precision, battle-worn. Valorant's hard angles remain, with surfaces roughened by brushed script and grain.
Cory Schmitz, Massive Assembly.
01 Visual identity
Valorant's clean sci-fi language, roughened up for competition. The mark: Built from the game's own angles, with a brushed script beside it.
Welcome to the VALORANT Champions Tour 1:10
02 Launch campaign
The launch campaign leaned into how global the sport is, with a multilingual type system.
That New Fire // First Strike Trailer - VALORANT 1:19
Worlds 2022
Overview
Identity and event package for Riot's 2022 League of Legends World Championship, built with Tendril for 24 teams. One & Only. Twenty-four teams, one champion. Teams were revealed about four weeks before each event, so the system can swap in any team's colors and logos. Digiday, Stash and Abduzeedo covered the identity during the tournament.
Tendril.
01 Visual identity
Built around the trophy, with a system flexible enough to run across a four-city tour.
02 The flag
Team flags twist, split and recombine, like a roster reshaping itself game to game.
03 Event package
From Times Square to the final at Chase Center in San Francisco.
100 Thieves
Overview
A brand refresh for 100 Thieves, the gaming and lifestyle brand, with The New Company: an updated logomark and many hand-lettered versions of the name. A hundred thieves leave their mark. One fixed wordmark, surrounded by hand-lettered versions of the name.
The New Company.
01 Brand refresh
100thieves has always been an organization that represents a collective of people. The brand refresh brings this to the forefront.
1999 Write the Future
Overview
Album packaging and launch campaign for HELLA, the debut album from 88rising's 1999 WRITE THE FUTURE. Creating a new music and content platform of 90's AZN culture. 1999 as a shared memory of growing up Asian-American, set in places like the strip-mall plaza and the grocery aisle. HELLA came out in February 2024 with 24 tracks.
88rising Production, HPLA, Kid Studio, Le3ay Studio.
01 Album packaging
HELLA, the debut full length album that launched the 1999 universe, combines all the references of the AZN era into an epic album package.
02 Content
Music videos and a content series built from shared memories of growing up Asian-American in the '90s.
1999 WRITE THE FUTURE, Rich Brian, Zion.T - WORLD STOP TURNING (feat. Warren Hue) [Music Video] 4:10
1999 WRITE THE FUTURE: BADBADNOTGOOD, Westside Gunn, Conway the Machine - MiNt cHoCoLaTe [MV] 4:33
1999 WRITE THE FUTURE, Rich Brian - silence STArEs me down (feat. Cuco) [Official Music Video] 3:46
03 Podcast
Killer Karaoke, a long-form podcast of interviews, food and live performances in a custom karaoke booth.
KILLER KARAOKE 💿📺 Rich Brian & Cuco sing silence STArEs me down 3:16
Jones
Overview
Album campaign for boylife's second full-length album, Jones. The record's raw intimacy, as a bold, contemporary visual identity.
Anno, Chris Alborano, Le3ay Studio, NSFW World Communications, Pennacky.
01 Campaign
Restrained stark typography, surreal metaphorical imagery and tactile textures, drawn from boylife's love for americana and the raw analog process that created the record.
boylife - nada (official video) 3:04
Here to Create
Overview
Films for adidas' Here to Create across football and basketball, starring young footballers and James Harden. Americana. Young Tango Squad players break into Real Madrid's training ground at night and swap the stars' shirts for their own. The Break-In launched in September 2017 with the Champions League group stage.
72andSunny, Carlyle Garrick, Iconoclast, Imperial Woodpecker, Paul Geusebroek, Stacy Wall.
01 The Break-In
Young footballers broke into Real Madrid's training ground, then took over the billboards as the stars of adidas' football campaign.
adidas — The Break-In 1:29
02 Basketball
In basketball, the idea carried into a film starring James Harden.
Fly Market
Overview
Launch film for Apple Pay with Face ID on iPhone X, directed by Daniels and set to Vulfpeck's 'Back Pocket'. Pay with a glance. A flea market gives the film a reason for many small purchases in a row. Silver, Online Commercial of the Year, shots Awards 2018.
Daniels, Prettybird.
01 Film
A flea market, an iPhone and Vulfpeck's 'Back Pocket', directed by Daniels.
Apple — Fly Market 0:59
